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social signals

Social Signals Drive SEO?

Google has been tight lipped about whether social signals is an SEO factor but in my experience there is no doubt it plays a significant role when it comes to implementing a successful SEO strategy. There are several reasons social signals have an indirect and direct influence on your website SERP (search engine results page).

  • Quantity of social media shares and followers
  • Quantity of people who have you in their Google+ circles
  • Quantity and diversity of anchor text backlinks per blog post pointing to different pages on your website
  • Quantity of positive reviews on Google Local

Onsite Social Signal Elements Include:

  • Connect buttons (Follow on LinkedIn, Facebook Like, Twitter follow, etc.)
  • Onsite blog with targeted longtail keywords at 3%

Offsite Social Signal Elements Include:

  • Linkedin company page
  • Facebook business page
  • Pinterest business page
  • Company Youtube channel
  • Tumblr account
  • Wordpress account

Launching your social media online presence

Register your business with the social media sites listed above and remember to list your website URL in your profile setup.

Set a goal to post at least one blog per day on each social media site. You can use the blog posts on your website but remember integrated anchor text backlinks should contain your targeted long tail keywords and point to different blog pages on your website. Use variations of long tail keywords so it doesn’t appear as keyword stuffing. Keywords should be around 3% of entire content.

Each blog should be around 500 words or more with at least one embedded Youtube video. Use images in your blog posts so Pinterest users can pin them. Use social media like, share or connect buttons which enable readers to follow you on Google+, Linkedin, Facebook and Twitter.

Quality Content

As you’re writing your blog posts, keep in mind your content must contain how your products or services can help people in their everyday lives as these visitors will more than likely share or re-pin your content and their followers as well. Great quality content keeps your visitors on your blog posts longer thus reducing your site’s bounce rate and improving your SEO. Remember, you are not trying to rank your blog posts but as a way of link building to increase your website’s page and domain authority.

Social media is an important part of your internet marketing campaign to promote your content to a broad audience which helps drive a huge amount of visitors back to your website. There are many people who would rather watch a video instead of reading 700 words of text so I strongly recommend embedding a video below your blog post as this sends a signal to Google of excellent quality content.


I’ve been using social media for years as a way of increasing my website’s SERP with excellent results. I write my own blogs since I know many SEO methods but If no one in your company is able to write blogs at 3% keyword density, I recommend hiring a professional marketing blogger. Good luck and happy social media marketing!

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Social signals drive SEO?
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